Casino combines gambling with luxury, entertainment and dining to provide guests with an experience that goes beyond just winning money. Whether the casino’s offerings include a hotel, cutting-edge technology, flexible event and entertainment venues or award-winning restaurants, it’s crucial to market these services effectively to drive brand awareness and generate demand.

The concept of a casino first appeared 150 years ago, in the elegant spa town of Baden-Baden, Germany. The resort was popular with European royalty and aristocracy, who enjoyed its baroque flourishes and variety of gaming options. Today, casinos thrive on the same premise: They offer an entertaining, fast-paced environment that keeps players coming back for more.

Despite their glamorous veneer, casinos are rigged to slowly bleed patrons of cash. While some casino games require skill, most are heavily luck-based and designed to be addictive and money-taking. As such, patrons must set a limit for the amount of time they want to spend at the table or risk becoming compulsive gamblers.

While gambling probably predates written history – primitive protodice, cut knuckle bones and carved six-sided dice found in the oldest archaeological sites – the modern casino didn’t appear until the 16th century, during a gambling craze in Europe that led to Italian aristocrats holding private parties in their homes, called ridotti [Source: Schwartz]. For decades, advertising for casinos was banned from broadcasting messaging that promoted “winning” or made claims that would be considered puffery under English law. Once the ban was lifted, casinos began to advertise themselves as the place to win.