The dazzling lights and cheerful music of casinos are designed to make customers feel good. This artificial sense of happiness is the reason why so many people keep coming back to gamble and eat and drink. To maximize your casino’s marketing efforts, double down on these feelings.
Beneath the varnish of flashing lights and free cocktails, casinos are built on a bedrock of mathematics that is engineered to slowly bleed patrons of their cash. Despite this, there have been people who have tried to turn the tables by harnessing their knowledge of probability and game theory. One of the most famous examples came in 1986, when a group of physicists visited Vegas and ran tests on slot machines, claiming to have achieved the lowest casino take ever recorded.
The best day to go to the casino depends on your preferences and how you like to play. Weekends are usually busier and more crowded, while weekdays tend to be quieter and more focused. If you’re a social butterfly or prefer to talk to other players, then weekends are probably your best bet.
Using Cvent’s Competitive Market Ads and Search Ads, you can target event planners who are searching for similar destinations or sister markets. This will increase your visibility and help you generate more group business at your casino. In addition, you can use our Custom Audiences to target specific types of audiences such as women, couples, or corporate groups.